A campaign is more than just a few posts
It’s a story told over time, with a beginning, middle, and end. Our campaign planning service ensures that story is structured, compelling, and built for results.
We work with you to identify the purpose of your campaign
Launching a new product, promoting an event, running a seasonal sale, or building awareness for your brand. From there, we design a campaign strategy that includes messaging, creative direction, platforms, timelines, and KPIs.
Each campaign plan maps out not just what to post, but also when and why. We consider your audience’s behavior, competitor activity, and platform algorithms to maximise visibility and impact. And because results matter most, we also define clear performance goals and reporting methods, so you know exactly how the campaign contributes to your growth
When you work with
us on campaign planning
Campaign Strategy Document
Outlines your objectives, audience, key messages, and positioning
Creative Concept & Messaging Guide
The big idea and supporting content angles for consistency.
Channel & Platform Plan
Beyond likes. We set up funnels and campaigns that turn followers into leads — and leads into paying customers.
Content Calendar & Rollout Timeline
Step-by-step schedule of posts, emails, and assets.
How We Work
Discover
We start by defining your campaign objectives. Do you want more sign-ups, event registrations, or direct sales? This clarity shapes everything that follows.
Concept & Messaging
We outline the key messages, audience segments, and emotional hooks that will make your campaign memorable.
Channel Planning
We map out where your campaign will live: social media, email, paid ads, or a mix. Each channel gets a tailored approach for maximum impact.
Content Calendar
We create a detailed rollout plan, including timelines, asset lists, and posting schedules, so execution runs smoothly from start to finish.
Tracking & Reporting
Finally, we set performance metrics and tracking systems in place, ensuring you can measure ROI and optimise for future campaigns.
Our Clients
What Our Customers Have To Say
All i can say is WOW…I am just soooo impressed with the work and logo creation Happi has done for me. She sent me a few different options to choose, and she just knew what I needed and wanted…she was just spot on and very professional. I will definitely make use of her work again and refer her to anyone anytime…THANK YOU AGAIN SO SO SO MUCH…
Frans Du Toit
Entrepreneur, Johannesburg, South Africa
The team is phenomenal, from our first meeting to receiving the brand deck. I was nervous because I had a specific vision for my social media marketing and Happi exceeded my expectations. I have received such great feedback, my brand is more cohesive and elevated and I have gained more followers and recognition across my social media platforms.
Kenesha Lewis
Realtor, Florida, USA
We just wanted to say thank you. Thank you
for being diligent in your work. I’ve given you little to work with, but you show up and apply yourself when generating content.
You are good at what you do and I appreciate that!
Thank you
Munya Marongwe
Media North
