GEC+ Africa 2024
Category: Event Marketing
Background
Gen 22 on Sloane, organizers of the prominent GEC+ Africa 2024, sought to amplify their event’s impact through strategic media and social media initiatives. As an event aimed at advancing entrepreneurial activity across Africa, it was crucial to ensure wide-reaching and effective communication.
The main objectives were to enhance the event’s visibility, engage with a broader audience effectively, and provide expert media consulting to position GEC+ Africa 2024 as a leading entrepreneurial conference.
Objective & Deliverables
The main objectives were to enhance the event’s visibility, engage with a broader audience effectively, and provide expert media consulting to position GEC+ Africa 2024 as a leading entrepreneurial conference.
Strategy and Execution:
- We coordinated with teams to secure pre-event coverage, highlighting key speakers and the event’s objectives.
- During the event, we managed live coverage, ensuring that pivotal moments and speeches were captured and broadcasted efficiently.
- Post-event, we facilitated the distribution of a comprehensive media package, including press releases and high-quality footage of the event highlights.
- Prior to the event, we launched a targeted social media campaign to build anticipation and drive registrations, leveraging engaging content such as speaker interviews and user-generated content.
- Throughout the conference, we maintained a vibrant presence on platforms like Twitter, Instagram, and LinkedIn, engaging attendees with real-time updates, live-tweets, and interactive sessions.
- Post-event, our efforts focused on sustaining the momentum with recap videos, key takeaways, and call-to-action posts encouraging continued dialogue and community building.
Conclusion
The collaboration with Gen 22 on Sloane for GEC+ Africa 2024 exemplified the power of strategic media management and social media engagement in magnifying the impact of a major conference.
By effectively managing both traditional and digital media aspects, we ensured that the event not only reached but resonated with an extensive and diverse audience
Contributed significantly to the ongoing discourse on entrepreneurship in Africa. This case study demonstrates our ability to elevate event profiles and engage communities through tailored media strategies.
