Meetings Africa | Flock Platform
Category: Event Marketing
Background
Flock, a well-established eventing platform, participated in Meetings Africa, an influential event that brings together travel professionals and exhibitors from across Africa. To capture the essence of their participation and showcase their services effectively, Flock enlisted our agency’s expertise in photography, videography, and social media management.
Objective & Deliverables
The primary objective was to document Flock’s presence and engagement at Meetings Africa comprehensively. This would not only serve as valuable marketing content but also highlight Flock’s capability in managing and enhancing large-scale industry events.
Strategy and Execution:
- Our team deployed professional photographers to capture high-quality images of the Flock booth, team interactions, and overall event ambiance.
- Special attention was given to photographing live demonstrations and interactions between the Flock team and event attendees.
- We filmed key moments, including setup, live demonstrations, and testimonials from visitors at
- A highlight reel was created to summarise Flock’s active participation, emphasising their innovative solutions and engagement with attendees.
- We implemented a live social media strategy to engage both attendees and remote followers. This included real-time updates, behind-the-scenes content, and interactive posts
Conclusion
Our strategic approach to documenting Flock’s participation at Meetings Africa not only met but exceeded the client’s expectations.
By leveraging professional photography, videography, and effective social media management, we were able to significantly amplify Flock’s visibility and engagement.
Showcase their industry expertise and strengthening their market position.
